Reviving of the traditional Samoan Culture of male respect for women and girls is the main focus of the partnership project by the UNESCO Spotlight Initiative and Samoa Victim Support Group to eliminate violence against women and girls.
Called the #SamoaWithHer Campaign, the 12-months project is fronted by the SVSG Juniors, the youth sub-group of SVSG, as part of the UNESCO Spotlight Initiative.
The project builds on the rationale that while the Samoan culture supports male respect for women and girls, our society has been undergoing changes. These changes have created another reality that legitimizes violence as traditional values give-way. The culture of violence and abuse of girls, however, reflects a change built on erosion of traditional value. This project is an attempt to bring thee values to life as living traditions while empowering survivors of violence to take charge of their lives.
To implement the initiative, the SVSG Juniors is mobilizing 250 youth representatives from its youth alliance both in Upolu and Savaii, to participate as social animators. The youth social animators are tasked with achieving the project objectives to:
SVSG President Siliniu Lina Chang acknowledges the Director & UNESCO Representative to the Pacific States, Ms. Nisha and the team at UNESCO, for the confidence in SVSG to deliver on the project objectives, particularly in addressing violence against women and girls through reviving respect, as a living tradition for male towards women and girls in Samoa.